Basic SEO strategy we must follow after the Google Hummingbird Updates.

From just normal search to intent based search and now context has entered in Google searching.   After humming bird update Google primary concern is to shift attention from keywords to content that really put some value to searchers in their real life. 

We as a marketers or an online promoters, knew that content is king for all the online activity.  Now it’s a really great and challenging time ahead to experiment with our content writing skills and be preparing to dig into the details of the topic which we are writing about. Google is keener about extract answers of complex searches or phrase based searches rather than just a few keywords based searches.  But the most important part of this is that don’t take this new Google hummingbird algorithm in a negative way. As we have seen before many people have been frustrated by Panda and penguin updates.

Personally What I feel, if you are good at doing what you do, these Updates will help you in true sense. These algorithms will separate you from your competitors.  I have already said much about Hummingbird updates. Now let me come to the topic. Start with the basic keywords search. Use Google keywords planner. If you’re targeting location based keywords, it is easy to rank for these keywords as Google gives importance to the local websites in their searches.  Don’t take highly competitive keywords as it takes lots of efforts and time to get you rank. What I suggest just go with long tail keywords having some searches. Target 2-3 long tail keywords for each page. Also make sure you have added one of the primary keywords in the URL’s.  Write good description for each page to improve CTR (Click through rate). After you have finalized keywords for a page, write content based on the topic. You should really provide some details information about the topic that you are writing about. Vary your keywords in the content. Don’t use same keywords many times. Make sure you are not writing keywords excessively just to influence ranking.