Wednesday, 27 March 2013

How Visits are calculated in Google Analytics

The concept of a visit in Google Analytics is important to understand since many features, reports, and other metrics depend on how Analytics calculates this metric.

There are two methods by which a visit ends:

Time-based expiry (including end of day):
After 30 minutes of inactivity by the visitor
At midnight

Campaign change:
If you arrive at the site via one campaign, leave, and then come back to the site via another campaign.

* A visit can be as short as a few seconds or as long as several hours.

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