The concept of a visit in Google Analytics is important to understand since many features, reports, and other metrics depend on how Analytics calculates this metric.
There are two methods by which a visit ends:
Time-based expiry (including end of day):
After 30 minutes of inactivity by the visitor
At midnight
Campaign change:
If you arrive at the site via one campaign, leave, and then come back to the site via another campaign.
* A visit can be as short as a few seconds or as long as several hours.
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