Basic SEO strategy we must follow after the Google Hummingbird Updates.

From just normal search to intent based search and now context has entered in Google searching.   After humming bird update Google primary concern is to shift attention from keywords to content that really put some value to searchers in their real life. 

We as a marketers or an online promoters, knew that content is king for all the online activity.  Now it’s a really great and challenging time ahead to experiment with our content writing skills and be preparing to dig into the details of the topic which we are writing about. Google is keener about extract answers of complex searches or phrase based searches rather than just a few keywords based searches.  But the most important part of this is that don’t take this new Google hummingbird algorithm in a negative way. As we have seen before many people have been frustrated by Panda and penguin updates.

Personally What I feel, if you are good at doing what you do, these Updates will help you in true sense. These algorithms will separate you from your competitors.  I have already said much about Hummingbird updates. Now let me come to the topic. Start with the basic keywords search. Use Google keywords planner. If you’re targeting location based keywords, it is easy to rank for these keywords as Google gives importance to the local websites in their searches.  Don’t take highly competitive keywords as it takes lots of efforts and time to get you rank. What I suggest just go with long tail keywords having some searches. Target 2-3 long tail keywords for each page. Also make sure you have added one of the primary keywords in the URL’s.  Write good description for each page to improve CTR (Click through rate). After you have finalized keywords for a page, write content based on the topic. You should really provide some details information about the topic that you are writing about. Vary your keywords in the content. Don’t use same keywords many times. Make sure you are not writing keywords excessively just to influence ranking.

How Visits are calculated in Google Analytics

The concept of a visit in Google Analytics is important to understand since many features, reports, and other metrics depend on how Analytics calculates this metric.

There are two methods by which a visit ends:

Time-based expiry (including end of day):
After 30 minutes of inactivity by the visitor
At midnight

Campaign change:
If you arrive at the site via one campaign, leave, and then come back to the site via another campaign.

* A visit can be as short as a few seconds or as long as several hours.

Google Analytics Terminology

Clicks vs. Visits

There is an important distinction between clicks (such as in your AdWords Campaigns reports) and visits (such as in your Visitors reports). The Clicks column in your reports indicates how many times your advertisements were clicked by visitors, while Visits indicates the number of unique sessions initiated by your visitors. There are several reasons why these two numbers may not match:

A visitor may click your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords records multiple clicks while Analytics recognizes the separate pageviews as one visit. This is a common behavior among visitors engaging in comparison shopping.
A user may click on an ad, and then later, during a different session, return directly to the site through a bookmark. The referral information from the original visit is retained in this case, so the one click results in multiple visits.
A visitor may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing the browser's Stop button. In this case, the Analytics tracking code is unable to execute and send tracking data to the Google servers. However, AdWords still registers a click.
To ensure more accurate billing, Google AdWords automatically filters invalid clicks from your reports. However, Analytics reports these clicks as visits to your website in order to show the complete set of traffic data.
Learn more about the differences between clicks and visits.

Visits vs. Visitors

Analytics measures both visits and visitors in your account. Visits represent the number of individual sessions initiated by all the visitors to your site. If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.

The initial session by a user during any given date range is considered to be an additional visit and an additional visitor. Any future sessions from the same user during the selected time period are counted as additional visits, but not as additional visitors.

Visits vs. Entrances

Visits are incremented with the first hit of a session, whereas entrances are incremented with the first pageview hit of a session. If the first hit of the visit is not a pageview, you may see a difference between the number of visits and the number of entrances.

Pageviews vs. Unique Pageviews

A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a visitor clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

A unique pageview, as seen in the Content Overview report, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.


Source: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1257084

naren journey to seo so far

Before July 2, 2012 I have only heard about SEO. I was not very much aware about SEO. But one thing was clear that I have to go in web field. So I had started learning HTML, CSS, JavaScript, PHP and all that stuff required to enter in this field. When I shift from Dehradun to Delhi, I had exactly no idea what kind of work I will do here.

In the starting I gave many interviews mainly for BPO Sector, even I was selected in most of them but opted not to join BPO. One day I came across a classified, which helps me to get a job in SEO field. Initially I had lot of confusion what I will do in SEO? There is nothing to do in SEO; many ideas came into my mind. But I decided let give it a try for few more days so it’s better to predict my future. Within couple of days I got some interest due to the way I was trained there in a company. Every day I just kept myself focused that I have to learn something new in SEO. Whenever I got time, I started discovering something new. Now I feel very much confident, but still I have to go a long way. I am working hard to get recognition from myself.

Do you know one thing after few days I felt like now I know everything, but each time I was wrong when Sir asked me to do something new. I just managed to say is this in SEO or is this part of SEO? He smiled and said each time to me, beta don’t try to put all egg in the single basked. Don’t escape or ignore anything, just go down to the wire of the topic.

Naren journey to SEO so far is interesting, as I feel today. I am getting down to the wire of each new topic, I am learning.